WHY CRY OVER A CUP OF SPILLED MILK?

Mr Peter Lim (left) is planning to buy Valencia (file shot)

Just what was the first reaction when you read about billionaire investor Peter Lim's plan to take over La Liga side Valencia CF (1,2) when our football in our own backyard is struggling to pull the much-needed funding and attention?

It's pointless and meaningless to say anything about Lim's latest foray in football scene, it is his money after all and he will decide where it deemed fit as any businessman would.

So much so of keeping maintaining the "feel-good" sentiment to convince the sceptical masses, the latest move by Lim, whose significant involvement in the local sports scene is through his SOF-Peter Lim Scholarship scheme, will once again cast the spotlight on the local game administrators' ability to attract more homegrown corporate big wigs.

Which I am sure more people would be appreciated to see Singapore Airlines back to the foray, instead of having Air Asia embossed across the Lions' training kits.

Air Asia is flashed on the Lions training kits (file shot)

The challenge of trying to grab a bigger share of the sponsorship pie will be made harder when the ambitious Asean Super League hit full swing with its marketing partner, WSG Group CEO Andrew Georgiou remarked the following words in a recent interview.

"The ASL is about harnessing the commercial strength of the region to improve the quality of football (of all countries here), that's the starting point of the conversation,"

So there you have it, when you are not able to come up with a presentable proposal and tidy up the current mess, how is one going to entice potential sponsors to commit a bigger amount to funds to back you up?

At most, what we have seen so far are maybe out of goodwill and can't really qualified as partners for those commitments in the scene (don't forget FAS is considered a charity organization).

So what is now left to do is a get a new cup of milk without fill it to the brink that might cause another spillage.