I would think it will be the biggest accomplishment on the CVs of any marketing or PR (public relations) person if he/she is up to the task to ensure Lionel Messi's trip to Singapore is free of any hiccups.
Prior to his brief stopover in the republic back in 2017, a thigh injury ruled the eight-time Ballon d’Or winner out of a friendly match held at the Shah Alam Stadium in 2013.
Since then, the Inter Miami star has also missed matches in both Hong Kong and Indonesia, despite being heavily promoted as the star attraction of these fixtures.
Such unforeseen circumstances could also be a nightmare for any marketing or PR personnel, as they would have scraped the bottom of the barrel looking for solutions to manage such a crisis.
It will be interesting to see how the match is promoted, given the considerable risk of one of the game's greatest not turning up at Kallang.
MESSI’S HISTORY OF SKIPPING THE REGION
For the record, the Argentinian skipper has famously snubbed this region on several occasions. A recent poll conducted by this platform indicated that a majority fear he may not turn up with the three-time world champions, who will be in town in early 2026 (click below to see the poll outcome).Prior to his brief stopover in the republic back in 2017, a thigh injury ruled the eight-time Ballon d’Or winner out of a friendly match held at the Shah Alam Stadium in 2013.
Since then, the Inter Miami star has also missed matches in both Hong Kong and Indonesia, despite being heavily promoted as the star attraction of these fixtures.
A RISKY PROMOTION FOR SINGAPORE?
Messi’s non-appearances have not only disappointed thousands who longed to see him in person but also placed considerable financial strain on some who paid astronomical ticket prices, not to mention the time spent on long travelling just to fulfil a lifelong dream.%20%E2%80%A2%20with%20Argentina%20in%20Singapore%20(stop%20over,%202017)%20%E2%80%A2%20with%20Argentina%20in%20Indonesia%20(pull%20out,%202024)%20%E2%80%A2%20with%20Inter%20Miami%20in%20HK%20(injury,%202024)%20%E2%80%A2%20with%20Argentina%20in%20Si%20(1).png) |
| Lionel Messi in action (file snap) |
Such unforeseen circumstances could also be a nightmare for any marketing or PR personnel, as they would have scraped the bottom of the barrel looking for solutions to manage such a crisis.
It will be interesting to see how the match is promoted, given the considerable risk of one of the game's greatest not turning up at Kallang.
- 𝑻𝒉𝒊𝒔 𝒎𝒆𝒔𝒔𝒂𝒈𝒆 𝒘𝒂𝒔 𝒔𝒉𝒂𝒓𝒆𝒅 𝒆𝒂𝒓𝒍𝒊𝒆𝒓 𝒐𝒏 𝒕𝒉𝒆 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎'𝒔 𝒕𝒆𝒍𝒆𝒈𝒓𝒂𝒎 𝒄𝒉𝒂𝒏𝒏𝒆𝒍 -
📊𝐁𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐦𝐨𝐯𝐞 𝐨𝐧 𝐟𝐫𝐨𝐦 𝐡𝐞𝐫𝐞, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐬𝐩𝐚𝐫𝐞 𝐚 𝐦𝐢𝐧𝐮𝐭𝐞 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐩𝐚𝐫𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐮𝐫𝐯𝐞𝐲 ➡️ 𝐇𝐄𝐑𝐄, 𝐭𝐡𝐚𝐧𝐤𝐬.